About the role
As a Business Development Representative, your job will focus on three areas:
1. Lead Generation
2. Demo Stage
3. Sales admin
Identify prospects (key roles /titles) using LinkedIn, CRM and any other relevant channels.
Lead on outbound lead generation- with an aim to take a prospect to Demo stage – across 4 key channels:
- Cold outbound email
- Direct marketing via email and Linked in
- Monthly webinar
- Website – email capture and curate mailing list
Support CEO by ensuring thorough demo preparation, execution and follow ups – to include:
- Diarise + set up a call with CEO and the right individuals
- Build an initial relationship
- Run Discovery question set – short and open style
- Establish any specific demo needs
- Capture key learnings in Pipedrive
- Lead on adjusting demo to customer requirements
Demo Preparation and Execution:
- Diary co-ordination
- Research attendees and job titles
- Confirm attendees
- Agree agenda with prospect in advance
- Ensure pre-demo checklist is completed
- Lead on demo environment set up, servers started, test data configured on website
- Update and amend sales deck to align with the prospect’s needs.
- Review and update and rationalise key sales documentation currently
- Ensure Pipedrive is kept fully up to date with:
- Relevant individual’s details (name, surname, email, phone no).
- Learnings gleaned from sales meetings in easy to read notes form.
- Ensuring there is always a clear next step.
- Any relevant news stories about the prospect e.g. a merger that could impact the deal.
Skills and Experience
- Lead generation experience for a B2B or enterprise focussed software / SaaS company
- Outgoing, friendly and positive style with ability to build a relationship with potential customers
- Disciplined – in managing their time when working remotely or at the office to achieve the needs of the role. Ability to work alone or remotely effectively.
- Organised – ensuring a “systematic” approach across the sales process in follow ups etc with good attention to detail.
- Business Development